Product Development has Gone Wild for Zenon Konopka
The most important parts of marketing a product are to have memorable labels, advertising, web sites, and brand recognition. Paul Cookson and his staff at Ad Army Group have proven the importance of all these ingredients with their work for ZK28 Wines and the man behind the winery. Zenon Konopka is not only a professional hockey player; he is an amazing wine connoisseur and a charitable man who enjoys life, hockey, and sharing his gifts with the world.
In order to promote himself and his product, Zenon made the intelligent choice and contacted the marketing expert Toronto to improve every aspect of his product and winery. Ad Army Group began their revamp by redesigning and improving the label for ZK28 Wine. The label design is now directed, flashy, easy to read, eye-catching, and includes the entire Zenon Konopka name. Name recognition is huge in marketing and with the addition of the very familiar name; ZK28 Wine gained a whole new consumer group. Brand recognition by adding the full name to the label in now working in full force for ZK28 since Zenon himself is considered a brand in a marketing sense.
Brand recognition not only increases profits because of immediate sales to consumers who idolize hockey or Zenon personally, it will cause investigation into the ZK28 brand via the internet and other researching venues. The labels for each offered selection are now so bold and unforgettable that even if the purchase is not made on first sight the possibility of future purchase is heavily increased. The inclusion of “Wild” as a wine selection additionally adds to the hockey recognition and will ensure an increased enthusiast following. Not only are they engaging the Zenon fans, but also the Minnesota Wild fans as a whole. Brand recognition causes an immediate value added instinct for consumers and helps to engage a loyal following for the product. A seemingly simple process of a new label design can skyrocket sales and customer loyalty.
The personality of the ZK28 winery website is another product development element that Ad Army Group has improved. Showing the consumer who Zenon Konopka is when he is not on the ice is very intriguing and engaging. Where he grew up, how he came to love wine and wine-making, the importance of being able to give back through charity, life after hockey, the selections of wines he has to offer, and all the personal touches plus his photos as a professional hockey player and professional businessman; all together in one place bring a huge emotional draw and following to and for the product he promotes. The website is incredibly captivating, and promotes not only the wine, but the person that is Zenon.
Customers who feel they can relate to an owner of a company are more inclined to purchase a product endorsed or created by that person. Zenon and his charitable contributions to concussion awareness will touch parents of young hockey players who want safety promoted within the sport. He will also gain a following of consumers who enjoy wine and know that part of the profits from their purchase will be contributed to a worthy cause. Charitable events and the promotion of charities as an entrepreneur will promote a consumer base simply because promoting the product is not just for additional personal profits because you are a recognizable name; it is philanthropically beneficial.
The customer base who finds Zenon physically attractive will also be increased with the new website, the moving content, and the professional video segments it includes. The human brain remembers more when it has audio and visual input, so to incorporate both and the written word on a website for a product it has just created an unforgettable scene on a conscious and unconscious level. Brand recognition is the winner from that scenario, and in turn, the company and the profit margins are also winners. Including video is important to renewing interest in an established brand or peaking interest for a new arrival. Either way, it must be done professionally and incorporated flawlessly, which Ad Army Group does impeccably well. Visit the website www.zkwines.ca.
Obviously, Paul Cookson is a marketing expert. He has transformed ZK28 Wines from label to website with extraordinary ideas and concepts. Marketing trends are essential to keep in check and Paul is always the front runner in launching and improving on the latest marketing developments. Visit his website www.paulcookson.ca and read about this amazing leader in marketing and the industry. He has taken companies to new heights and allowed for expansions and progress that was unheard of before in the marketing regime. He has come from a four year marketing degree to heading one of the leading marketing agencies in Canada and the United States. Advantage Sales Group Canada, Inc. is a leader, to say the least, and with the addition of Ace Web Design the creativity and abilities just keep expanding. From major manufacturers to professional athletes, Paul Cookson knows how to market to every niche and entity to give unprecedented results. His history speaks volumes of what the future holds for those lucky enough to receive his expert guidance. Be smart and hire a company under his tutelage to bring your product development to the top of its game.
Ad Army Group is a conglomerate of all Paul Cookson offers. They are the leading source for website design, logo design, video production, and marketing. Visit the website www.adarmygroup.com for a look at their work and then give a call to 416-266-2860 or 888-586-2860 to talk to Marketing Expert, Paul Cookson and his staff about your marketing needs. You will not be disappointed and the free quote for a new look for your product certainly will not hurt your bottom line. Remember, this is the premier marketing expert Toronto, and they are willing to give you a free quote to put your profits through the roof. Seize the opportunity, ZK28 Wines did, and what a difference it has made.