Twitter has grown to be a terrific marketing tool over the past few years. Twitter’s micro-blogging capabilities enable businesses and individuals to send short messages to followers about the brand, and to interact with potential customers on the social media platform. When a business or individual signs up for a Twitter account, they receive a Twitter page. Potential followers and other interested parties can find out more about your product or brand by visiting your Twitter page. We at the Ad Army Group provide design services for business Twitter pages.
The Ad Army Group
The Ad Army Group ad agency is the creation of Toronto marketing expert, Paul Cookson. The Ad Army Group, along with partner agency Ace Web Design, perform high quality Twitter page graphic design, Facebook page design and graphic design for the Web. If your company needs assistance with developing a social media strategy, marketing expert Paul Cookson will provide you with guidance based on his vast ad agency experience.
Marketing expert, Paul Cookson and his team create and maintain web space for various Canadian athletes, businesses, celebrities, musicians and more. The Ad Army’s partial client list includes:
- Zenon Konopka
- Eric Lenders
- Cole Hermer
- Veronika London
- Meaghan Sittler
- RedFish Studios
- Melissa Tancredi
The ad agency team’s expertise produces beautiful, fluid, easy to use websites and social media profile pages. The websites are administered with full content management systems that are deployed along with the website, providing the site owner with control over their content.
The Ad Army, led by marketing expert Paul Cookson, represent many of the top companies and sports figures in Canada. We provide a full service ad agency, along with web design and development services, to create and maintain a memorable web presence for each client.
Social Media and Your Brand
Over 90 percent of the businesses in the U.S. are currently implementing a social media strategy of some sort. Every year, each business must establish their social media strategy, their objectives and goals. The nature of social media involves building relationships with other users. When developing a social media strategy for your company, remember that maintenance of the social conversation is essential to the success of each social media campaign.
Your Business’ Social Media Marketing Strategy
Many business owners are unsure about where they should start when creating a social media marketing campaign for their brand. When you work with The Ad Army Group, marketing expert Paul Cookson will provide you with the information you need to develop a social media strategy that works for your business.
Your social media strategy must encompass not only proper representation of your brand, but also must include a relationship-building, on-going interaction with social media users. Additionally, your organization will monitor the results of your social media strategy using tools designed to “take the temperature” of your brand across social networks. Marketing expert Paul Cookson brings a wealth of experience with social media marketing and monitoring tools.
Developing Your Social Media Strategy
When you are ready to maximize your potential on social media, hire the Ad Army ad agency, along with marketing expert Paul Cookson to assist you with the development of your brand’s social media strategy. Once your strategy is in place, the firm will perform Twitter page graphic design services to create a Twitter profile page that showcases your brand.
Marketing expert Paul Cookson provides five tips about creating your business’ social media strategy.
- Social media extends beyond traditional marketing.
Your staff resources tasked with maintaining the social media presence need the time and ability to interact directly with customers and potential customers over social media platforms. Companies that successfully implement a social media strategy that works do not over-market on social media. Social media is a conversation. The individuals who represent your company over social media will be conducting ongoing communication with visitors and followers.
- Use recommended social media analytical tools. >
When your brand enters the realm of social media, you may begin to experience information overload. The Ad Army will help you combat information overload by demonstrating social media marketing tools that measure your brand’s reputation across social networks. Marketing expert Paul Cookson can offer you insight with regards to the tools that are most effective for analyzing your social media presence.
- Create and promote share-worthy content. >
Social media users rarely pay attention to paid ads. They do, however, pay attention to recommendations from the friends and family. Content that is presented by your brand needs to be content that is likely to be shared. Publish content that users will find valuable. How-to tips, industry articles, reviews and more are always welcome content. When you post a new blog post or article, announce the publication on Twitter with a tweet. Make the tweet interesting and eye-catching so that your tweet gets retweeted by users.
The more diversified your content, the longer you will engage your users and keep them on your site. Treat visitors to your social media presence or website with multimedia elements. Make sure your content is easily share-able with a “Tweet” or “Share” button close to each content piece.
- Your brand’s social media strategy needs to include plenty of images.>
People who will visit your brand page are more interested in seeing pictures than reading text. When users come to your social media page or web page, they are scanning for interesting images, special offers, eye-catching conversations and news. Because you want to drive users to your Twitter or Facebook page, your social media pages should properly represent your brand. With Ad Army Twitter page graphic design, your social media pages will showcase and promote your brand.
- Make your social media strategy more about interaction and relationships than marketing your brand. >
Social media users are not as responsive to promoted brands as they are to brands that they like and can identify with. Building relationships and creating an on-going conversation with followers and visitors must take the place of blatant promotion. When composing tweets, offer followers valuable information and save the heavy promotion for other media.
Another successful social media strategy is to offer specials and promotions only to followers on a certain social media platform. For example, you could tweet a 20 percent off promo code to your Twitter followers as a Twitter-only promotion. Cross-promote your brand between your website and your social media profile pages. Provide “Follow” and “Like” buttons on your site and promote your site on your Twitter and Facebook business fan pages. Marketing expert Paul Cookson and the Ad Army ad agency will demonstrate how cross-promotion will increase visibility of your brand.
The Major Social Networks
Twitter and Facebook
The two largest and most utilized social media platforms are Twitter and Facebook. Both Twitter and Facebook provide business owners with the ability to create accounts and post brand pages for their products and services. Both Twitter and Facebook provide business users with a business page that may be redesigned to properly showcase the brand. The Ad Army ad agency, led by marketing expert Paul Cookson, will design a Twitter page for your business that properly presents your brand over the social network.
Another up and coming social network is Pinterest. Pinterest is a photo-sharing social media platform. Many businesses are exploring the use of Pinterest to promote their brand. Marketing expert Paul Cookson expects to see more business’ social media strategy expand to include Pinterest marketing in 2013. If you would like to explore the use of Pinterest to promote your brand, your trusted marketing expert Paul Cookson will discuss the possibilities with you.
Twitter Page Graphic Design Services
If your social media marketing campaign includes development of a presence on Twitter, you will be provided with a Twitter page. The page includes your profile information, your avatar and your account information. However, you can hire a web development firm or ad agency to perform Twitter page graphic design to change the design elements of your Twitter page from the default design to one that properly represents your brand. The Ad Army, led by marketing expert Paul Cookson, create and oversee Twitter page graphic design for your brand’s Twitter presence.
What is Twitter Page Graphic Design?
Twitter Page Graphic Design involves constructing design elements that are associated with your business or brand, and then using these design elements to create a custom Twitter page. With a Twitter page graphic design, your brand’s Twitter page will display recognizable elements associated with your brand, including the background, your avatar, your brand’s logo and the profile description of the Twitter account.
Marketing expert Paul Cookson, along with his team at the Ad Army, will create an effective and entertaining social media presence for your brand. We work closely with you and your team to develop a social media marketing campaign that works for your business.