Need products designed and Sourced? Give Paul Cookson a call at 416.286.2860 to discuss your small business marketing requirements.
Use a Marketing Expert for Product Development to Maximize Business Potential
Marketing is an important aspect of business for any company. Without marketing, how will the word get out about what a company has to offer? That’s where a marketing consultant can be of great assistance. Marketing is said to encompass the business as a whole instead of being a singular function within a business.
One aspect that many may not consider marketing is developing products. However, anything used to represent your company is marketable. Your tangible products bear your name and speak directly to the quality of what you are selling. Putting your product development in the hands of an experienced marketing consultant can ensure that the design and development meet the standards you desire.
Top Dog Collectibles is an online company that specializes in sports collections items. They have contracts with the NHL, MLB, and NBA. Top Dog partners with several distributors and retailers in Canada and the United States. These products can also be purchased online.
For the NHL (National Hockey League) the company produces official die cast vehicles of the teams in several scales and models, including the Zamboni, the official NHL tour bus, and transport trucks. Product development also includes camping equipment like chairs and coolers in addition to toys and confections.
The MLB (Major League Baseball) and NBA (National Basketball Association) official collectibles product development include team die casts. Coming soon will be more options for their collectible items.
The product development for Top Dog Collectibles was completed by marketing consultant Paul Cookson, the founder of Ad Army Group. Much of the NHL licensed merchandise was designed, sourced, and developed by Ad Army Group for the supplier, Top Dog Collectibles. Some of the products developed include the camping equipment such as sleeping bags, tents, coolers, and chairs.
Small businesses wanting to have products designed and sourced can contact Paul Cookson, an expert marketing consultant with years of experience and the CEO of Ad Army Group. Whenever a customer has the opportunity to interact your business, you can take it as an opportunity to market your goods or services, so even in developing products you should be promoting your company because your customers will be judging the quality and use of your product or service every step of the way.
Expert Product Development is important
The product development done for Top Dog Collectibles shows the scope of services, including marketing that you can receive from marketing consultant and expert Paul Cookson. The merchandise that was created included several stages – design, sourcing, and development. In the hands of an expert that understands that marketing is more than just an ad or other advertisement, you can rest assured of the quality and care with which the items will be made.
For Top Dog Collectibles in particular, as Ad Army Group handled their product development, they made sure that the items met licensing requirements. The products that are representing the NHL, a national association, so not only was the supplying company’s reputation on the line, so was the Hockey League’s. Knowing this the marketing consultant had to make sure that every stage of product development was handled properly so that the end result properly represented both enterprises.
The design of the NHL Licensed products was of the most important as it represented the teams of the NHL and had to match their logos and the NHL’s logo exactly. You may have seen items that were cheaply made that were supposed to be of some famous brand and barely look like what they are supposed to resemble.
The source of these products was chosen by Ad Army Group and they were responsible for implementing the design of the NHL products. Selecting the right source for product development is important for making sure that the design is followed and making sure to avoid the situation of products not meeting design requirements.
Each process was overseen by the marketing consultant and the proof is in the end product. The expectations of the client and their customer were met by marketing consultant Paul Cookson.AD AGENCY IN WEST HILL
If you have need of product development or some other marketing such as video production, website design, or package design, contact marketing expert Paul Cookson. With Ad Army Group you can have all your marketing needs met and get your name or your company’s name out to the public and start bringing in more customers. The marketing services provided by Ad Army Group are all inclusive and will meet the requirements you set forth, so contact Paul Cookson today.