SunnyView Dental Office Marketing
SunnyView Dental is one of the top-rated dental offices in Ontario, Canada. Their top-of-the-line medical procedures employ the use of the most advanced technology available. This makes for stress-free visits that utilize pain-free procedures. At SunnyView Dental, it’s a top priority to make the patient’s visit a stress-free experience.
Open seven days a week, SunnyView Dental is dedicated to oral health. They offer comprehensive exams, professional cleanings, fillings, root canals, and much more! Some of their cosmetic procedures include professional teeth whitening and porcelain veneers. With their dedicated and trained staff, patients will always be in good hands.
Web Design for Dentists
As a growing enterprise, SunnyView Dental needed a comprehensive web design that would increase business and revenue. They wanted a website that would receive plenty of traffic and attract new patients. After researching marketing agencies in Canada, they stumbled across Ad Army Group. That’s when SunnyView Dental reached out to marketing expert Paul Cookson. As CEO of Toronto-based Ad Army Group, Paul has had years of experience with web development. He and his team of professionals knew exactly what was needed to bring a vision to life. They developed a marketing strategy centred around promotion and awareness.
Dental Web Design Layouts Are Important
One of the very first things that Ad Army Group worked on was a layout. The layout would not only need to be professional, but it would need to be welcoming and easy to navigate. Ad Army Group decided to go with a simple white background. To complement SunnyView Dental’s logo, the team decided on a blue font. The combination of blue and white makes it easy to read and navigate. With all the main headings located at the top of the page, it’s convenient for visitors to find what they are looking for.
A large portion of SunnyView Dental’s clients are families. That’s why the home page features an image of a happy family. The mother, father, and two children are featured with their vibrant and exuberant smiles. This creates a welcoming atmosphere that is both friendly and inviting. Ad Army Group also included a slideshow on their home page. These images include those of healthy, active adults with stunning smiles. The use of such images communicates to visitors that they too can achieve a beautiful smile with SunnyView Dental.
In order to project an image of professionalism, the team decided to add a section entitled, “our team.” This section allows visitors the chance to get to know the staff at SunnyView Dental. Each staff member not only has their own picture, but they also have their very own short biography. This makes for a virtual environment in which future patrons can feel comfortable making an appointment.
Speaking of appointments, Ad Army Group made it a priority to ensure that contact information was presented in such a way that it can be easily found. That’s why the team decided to display SunnyView Dental’s phone number at the upper right hand side of the webpage. Any visitor can easily spot the large bold print that reads, “Call us NOW!” With their location and phone number clearly displayed, contacting SunnyView Dental is just one less thing to worry about.
Another essential heading that the team added was a section on patient services. This unique tab affords readers the opportunity to see all the fantastic services that SunnyView Dental offers. In addition, there is also a “frequently asked questions” section. Now, future patrons no longer need to feel embarrassed or shy to ask questions. With an informative section on all dental inquiries, patients can feel more comfortable booking an appointment.
The testimonial portion of the website allows for former patients to relate their experience on the SunnyView Dental website. Dedicating a portion of the website to testimonials tells the reader that the business is not only professional, but trustworthy. The use of testimonials has been proven to be an effective marketing strategy.
Advertising Agency for Dental Professionals
As an advertising agency with a high reputation, Ad Army Group made sure to incorporate social media into their website. With SunnyView Dental now featured on Facebook, Twitter, and Google Plus, the business can now expand their consumer market. That’s just one of the many ways that Ad Army Group made sure to cater to the needs of SunnyView Dental.
One small detail that has made all the difference is offering the option of electronic communication. For various reasons, sometimes consumers prefer to email a question or concern instead of calling. By incorporating the option of emailing the dental office, more patients are likely to be interested in their services.
With tons of knowledge and experience in marketing, the professionals at Ad Army Group understand that it’s the little details that make all the difference. If and when visitors do decide to contact SunnyView Dental via email, there’s a question that asks, “How did you hear about us?” The drop-down tab offers several options to choose from. Getting feedback like this from the general public is a fantastic way to track the effectiveness of promotion.
Overall, SunnyView Dental is pleased with the launch of their new website. They continue to thank Ad Army Group for the hard work and dedication that was put into developing their website. They report that they are experiencing an increase in the volume of calls and emails they receive.
As an advertising agency that works with dental offices, stories like these are what make Ad Army Group a trusted and reputable company. Their marketing experts work around the clock to develop designs and layouts that reflect each individual business.
Marketing Expert Paul Cookson Can Help Your Dental Practice
Contact marketing expert Paul Cookson today and see what Ad Army Group can do for you. We guarantee fast and reliable service that’s catered directly to your needs. As one of the highest rated advertising agencies in Toronto, we make customer satisfaction our number one priority. Give us a call at (416) 286-2860.