Lancaster, PA-based specialty store the Image (www.itstheimage.com) needed an e-commerce site for the masses.
Ad Army Group’s team created a user-friendly website that allowed customers to learn about new product lines through the site’s official blog and ask questions through the Customer Service help-line.
The new branded identity, including a bold new logo, also used a distinctive red-on-concrete design and utilizes a rich-content approach while ensuring a user-friendly web design.
E-Commerce for The Masses
The Lancaster, PA-based specialty store The Image (www.itstheimage.com) primarily sells officially-licensed men’s, women’s, and children’s clothes and accessories for most major-league sports: baseball (MLB), football (NFL), basketball (NBA), and hockey (NHL), as well as licensed college gear. Not only that, but The Image has something for fans of almost every major team and city. From 8&9 T-shirts to Nike shoes; from Zephyr Snapback baseball caps to Levi’s jeans; from Jordan polo shirts to Champion pullover sweatshirts, The Image has it all. The store accepts all major credit cards, and ships its goods within the US and in Canada via US Postal Service, and internationally via DHL. Customers can learn about new product lines through the site’s official blog, and they can ask questions through the Customer Service help-line.
When the store opened for business in 2011, its webmasters knew that the homepage would need to look distinctive. They would need the help of a master web design expert to handle its appearance, a marketing expert to help spread the word and make people want to come to the store, and a top-class advertising agency to tie it all together. They were able to find both of these in the Toronto-based advertising agency Ad Army Group, whose marketing expert teams and web design expert teams have made it their personal mission to see their clients succeed. The company offers many unique services: marketing-strategy development, product inception and development, sourcing, and additional marketing services such as video production, jingle composition, copywriting, and graphic design.
To that end, AAG’s web design expert team set to work, not only creating the site’s distinctive red-on-concrete design, but also adding neat touches like the silhouetted sports logos on the “choose category” buttons and the unique “My Bag” button. At the top of the page, there’s a green “cash back club” banner. In less skilled hands, this would detract from the overall look of the page, but AAG made it work by adding a texture of dark green stripes; this makes the banner blend in with the dark gray of the concrete. Throughout the entire site, AAG’s web design expert teams have given the site a tight, unified look. Every single element exists in service of the dark gray background. The result is an easy-to-navigate website that gives a lot of information but stays easy on the eyes.
Still, a good-looking website is only one part of the equation. The other part is a distinctive logo, and AAG’s marketing expert teams have excelled in designing the company’s logo, which portrays “THE IMAGE” in enormous letters that go from black to red. The words are outlined in white, and the upper portion of the logo features a silhouetted cityscape. Also, the words appear to “bend” slightly, and the whole thing is set at an angle to enhance its dramatic impact. Elsewhere on the site, the logo has a subtle three-dimensional effect, which makes it even more memorable.
This fine advertising agency did a spectacular job on The Image’s website, but it would not have been possible without the leadership of its CEO, marketing expert Paul Cookson. Cookson’s career began in 1989, when he started working at an advertising agency that focused on local small businesses. Since then, he has become a marketing expert among marketing experts. Thanks to him, Ad Army Group has developed a wide clientele, including Toshiba and RE/MAX. But neither Cookson nor AAG have forgotten their central mission: to promote and serve those local small businesses. To that end, Cookson’s web design expert and marketing expert teams have done work for businesses such as Falon’s Makeup, real-estate agent Vanessa Roman, and Canadian Tire. Most astonishingly, AAG is <i>the</i> number one advertising agency for Canada’s professional hockey players! Only top quality and genuine expertise can buy that level of trust.
So, if you have a great idea for a business and need a marketing expert and a web design expert to make your idea shine, you should put your faith in Ad Army Group. No other advertising agency offers such a diverse range of services. Visit www.adarmygroup.com or call (416) 286-2860 today and talk to a web design expert now. Also, Paul Cookson himself can be reached at firstname.lastname@example.org.
Truly, AdArmyGroup is an advertising agency like no other. Trust their experts to build you a better site! Hurry, now, and contact them for a quote right away!