Ad Army Group Ad Agency Helps Dixon Hall
Dixon Hall is a charity organization that provides assistance with career services and employment for members of the East Toronto Regent Park community. The program offers a variety of employment resources such as job training programs, personalized support and individual skill assessment, as well as employment searches. They work with individuals to help them determine the path that most emphasizes their strengths so they are more likely to accomplish their career goals. In addition, Dixon Hall may help applicants tailor a resume that will present their skills so that they reflect value for the employer. Assistance with interviewing techniques and communication skills is also available. They help those searching for employment locate resources that further their opportunities such as job fairs and other employment related events. Dixon Hall also works with human resource departments throughout the community as well as numerous government agencies to help them locate qualified candidates to fill positions.
Advertising Agency Based in East Toronto
The Ad Army Group is a marketing consultant firm in Toronto. They are known for their full-service digital advertising and marketing .They also have a proven track record for producing outstanding results for non-profit organizations. The Dixon Hall website needed to be revamped to improve it visually as well as increase the usability of the site. Dixon Hall enlisted the help of the marketing consultant group from the Ad Army Group to revise the site. The Ad Army Group is a marketing consultant group that has an excellent reputation for innovative web design. Dixon Hall wished to increase the number of visitors to their site and, therefore, increase awareness of the community about the services they offer. Dixon Hall also desired to employ other methods to inform the community of their services and increase brand awareness for both the employer and those seeking employment.
Paul Cookson, CEO of Ad Army Group, and an expert marketing consultant, Dixon Hall met with his team and the Dixon Hall group to learn the needs and goals of the Dixon Hall firm. Building an online presence is essential for businesses of all types, including non-profit organizations. For visitors to locate the site, it needs to be search engine optimized so that it receives high rankings. The site also needs to be user-friendly for it to be useful tool for employment searches. Working with the marketing consultant group to improve the web design was an important part of Dixon Hall’s community outreach.
The Toronto marketing consultant group worked with Dixon Hall to produce a new design that communicates effectively what the organization does and its goals. The marketing consultant group developed a site with a more modern design and is more visually appealing. In addition, the site is more easily managed by visitors. The orange and white colors that were chosen for the background convey a more positive, optimistic mood throughout each page. Each page includes reference tabs at the top to make navigation simple and help visitors locate desired resources. The marketing consultant group included calls-to-action that direct visitors to create a response. Photographs of job-seekers on the website portray an image of Dixon Hall as someone who can help. The web design conveys a clear, concise message that defines who the company is and what services they provide.
Another goal of the marketing consultant group was to assure that the website was search engine optimized. This allows it to climb the rankings where it is more easily located. The web development process employed simple strategies to produce a site so easy to use that it empowered even users that were not familiar with a computer to interact with Dixon Hall.
Dixon Hall was so pleased with the services provided that the client is featured in a video testimonial for the marketing consultant group. Video production is another service provided by Ad Army Group and can been a powerful addition to a website or used as a stand-alone marketing tool. The CEO, Paul Cookson, plays an active role in the achievements of his clients. He visited Dixon Hall to give a talk and offer advice on careers as a marketing consultant and website designer.
The marketing consultant group at Ad Army Group is an expert at designing websites that increase the number of visitors and their response rate. A company website defines the business and represents your brand. Ad Army Group can design a high quality, performing website that produces results. They are one of the leaders in marketing for non-profits and charitable organizations.