Darcy Tucker, one of the most popular Toronto Maple Leafs ever, desired a website that would highlight his career and his involvement in the world of sports representation and merchandising.
Ad Army Group’s solution was a brand makeover. We created a new logo and implemented a marketing strategy to increase Darcy’s digital media exposure. This included original videos and music. For the music, AdArmyGroup.com enlisted Michael Hanson from Glass Tiger to create a new track to go on the website.
The web design captured Darcy’s gritty attitude while helping fans keep up with Tucker's busy life. Fans can read his complete bio and check every statistic from his Kamloops days on to each team in the NHL. They can also grab official merchandise like signed photos and jerseys in the Darcy Tucker store.
AdArmyGroup.com created a marketing strategy for Darcy that powered an effective interactive design and brand identity. As always, the goal is to ensure our clients gain new customers and higher profits.
In addition, companies and organizations can find all the contact information they need to book Tucker for speaking engagements and appearances. The excitement of the site is captured in the slogan "Get Some Grit!" It is emblazoned in the site's main header with pictures of Tucker in the heat of the battle on the ice.
For Darcy, and many other clients, the website is the hub of their entire promotional effort. So, AdArmyGroup.com makes sure each site is set up to garner as much organic SEO traffic as possible.
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Darcy Tucker Calls marketing expert Paul Cookson for his Web design
Blending a gritty, aggressive and physical style of play with the ability to score goals in any playing situation, Darcy Tucker quickly became a fan favorite playing for the Toronto Maple Leafs and several other teams in the National Hockey League.
He was a classic agitator, doing whatever was needed to protect his teammates and galvanize the home crowd. He collected 1410 penalty minutes as a result. At the same time, he was a consistent goal scorer, racking up 215 goals and 261 assists in 947 regular games and 68 playoff games with The Toronto Maple Leafs, Montreal Canadiens, Tampa Bay Lightning, and Colorado Avalanche.
Darcy developed his unique combination of skills at an early age in Endiang, Alberta. Later, he was a star player on the famous Kamloops Blazers in the 1990s. He is one of only four players in the last 90 years that have captured 3 Memorial Cups. The Memorial Cup is the pinnacle of Major Junior hockey in Canada. If that wasn't enough, Tucker added a Gold Medal to his achievements while representing Canada at the World Junior Championships in 1995.
His exciting style was marked by an in-your-face attitude that intimidated opponents and rallied his teammates. He spent most of his career with the Maple Leafs, and settled in Toronto with his family when he retired in 2010. Combining forces with his long time agent, Carlos Sosa, he turned his aggressiveness to the world of sports representation. Together they formed Turning Point Sports Management.
Digital Advertising Agency
It is no wonder that Darcy turned to Paul Cookson when he was looking for a top-notch web designer and marketing expert. Paul Cookson was an easy choice because of his website development experience with other top athletes, models and other high profile personalities. For example, Paul has designed sites for hockey players Ryan O'Reilly, Eric Lindros, and Daryl Sittler. He also counts supermodel Monika Schnarre as a client.
Paul is creative director of AdArmyGroup. His internet advertising agency has developed campaigns for well-known brands like Toshiba and Re/Max. The advertising agency combines their expertise in website development with video production and marketing consulting. Their constant goal is to gain new customers and higher profits for their clients.
Gritty and Aggressive
For his website development work for Darcy Tucker, Paul wanted to capture his gritty and aggressive attitude while giving fans everything they need to keep up with Tucker's busy life. Fans can read his complete bio and check every statistic from his Kamloops days on to each team in the NHL.
They can also grab official merchandise like signed photos and jerseys in the Darcy Tucker store. In addition, companies and organizations can find all the contact information they need to book Tucker for speaking engagements and appearances. The excitement of the site is captured in the slogan "Get Some Grit!" It is emblazoned in the site's main header with pictures of Tucker in the heat of the battle on the ice.
What really separates Paul Cookson's website development from an average web designer is that he is also an experienced marketing expert. Rather than design sites that are simply nice to look at, Paul makes sure each site delivers on the overall brand promise of each client. He helps design a complete marketing package that gets everything working together.
The client's website is the hub of their entire promotional effort. As a marketing expert, Paul makes sure every element works in harmony. Like a championship hockey team coming down the ice on a goalie, Paul checks that every piece of website development meshes together.
As an skilled marketing expert, Paul makes sure each site is set up to garner as much organic SEO traffic as possible. That means when people look for his client’s products and services in the search engines, he has already optimized their site for high search engine rankings.
From there he takes steps to ensure high conversions on each site. He encourages site visitors to sign up for email newsletters, buy products, "like" social media pages and comment on site updates. This incredible level of customer engagement is not an accident. It is a result of years of testing in the field. Each new client benefits from Paul’s years of experience as a marketing expert.
Websites have become the core of every marketer’s promotional effort. When pros like Darcy Tucker need web design, they turn to a professional web expert and internet advertising agency. Give Paul Cookson at AdArmyGroup a call at 416.286.2860 to discuss your small business marketing requirements. Let Paul's digital advertising agency help make your business look like a champion.