Our designs included fetching silhouettes of men and women ski jackets with a bevy of practical features. The women’s ski jackets, for example, contained waterproof properties and well-rounded, taped seams. By choosing breathable fabrics consisting of both cotton and nylon, wearers could expel moisture while retaining heat. The jackets were impeccably condensed and snugged in exclusive, trademark fabric to lessen the frigid sensations on the slopes. From frosty white and orchid pink to Caribbean sky blues and various hue accents, our designs sizzled in precision and variety.
Concerning product creation and retail design, AdArmyGroup leaves no stitch loose. Although our outwear creation was sporty, each piece exuded class and forethought with numerous convenient features. Our women’s ski jackets contained a sleek lip balm compartment, a cell phone or MP3 player slot, two inner mesh storage pockets, a pull-down hood, zippered side vents for comfort, Heat Trapper™ double fleece-lined outer pockets to keep hands warm and many other features. Our men’s designs had similar features with several costumed features, such as flashlight pocket and extra capacity cargo pockets. For the women and men who need extra shield from gusty winter conditions, we designed a luxurious Muskoka Bomber Parka. This model shared the comfort arrangements and functions of the regular ski jacket, but it was longer in length for added protection. Other designs included convenient hangtags, form-fitting snowmobile suits and lightweight, sturdy luggage.
Furthermore, Paul Cookson and our deft team worked closely with the manufacturing plants to ensure product quality, design accuracy and consumer satisfaction. We seek perfection. We understand we are creating a lifestyle, not a mere product. In fact, the ski jackets sales were exceptional; Muskoka Equipment Company sold 7000 ski jackets in seven days of us shipping the initial order.
When it comes to design of websites, production, packaging and POP, we are the company to call.
AdArmyGroups’ understanding of how consumers experience and interact with brands comes from our experiences and in-depth analysis, enabling meaningful product design and innovation for our clients. As part of our product development and design production, we use a comprehensive process. This process consists of several design tools and numerous marketing measures amalgamated with various considerations, including:
- Gauging the life-cycle of the product and service
- Generating and developing ideas
- Creating and managing the project team
- Matching products and services to market needs
- Determining prices for proposed product or service
- Assessing and maintaining cost
- Providing product demonstration videos
- Creating product descriptions and marketing strategies
- Creating marketing videos for online mediums
- Creating print ads and billboards
- Making product and design campaigns and commercials
- Forming consumer panels to ascertain or reaffirm consumer sentiment
Today, retail environments are briskly competitive. Therefore, when Canadian Tire approached our CEO, Paul Cookson, to design a ski jacket program and use brand, Muskoka Equipment Company, Paul knew he and his team had to conceptualize and weigh ideas to match market needs. On the product design front, AdArmyGroup combines art, science and technology to create new products. AdArmyGroup incorporates various branches of knowledge: engineering, sales and marketing. We also work closely with manufacturing plants.
Other Design Projects
Detailed engineering, precision and care are standards of what we deliver consistently to our clients. Whether we are working with business owners or marketing managers, our goal remains steadfast: to achieve excellence for you. Leading companies recognize our devotion to excellence, and likewise, they recognize our thirst for innovation and our proven results.
When Loblaws sought a company to design a complete model ship program, they choose us. With more than 70 stores in Canada, this supermarket chain powerhouse has the command to be painstakingly selective. They chose us to spearhead their initiative because of our mastery of product design and advertising. We designed all the vessels, the packaging and the logos for a comprehensive turnkey program, a high-quality program design that this successful retailer loves to put on its shelves.
Companies, such as CVS Drugs, choose us for their product designing needs because we are a leading source for product development and marketing. Our reach spans to several countries, including the United States and as far away as India.
Why is it Smart for Retailers to Hire a Marketing Expert to Design and Create Brands and Products?
For retailers, the reasons for hiring a marketing expert are abundant. Paul Cookson believes that when retailers need to create or design a brand, access to an independent party can help examine the viability of a given idea or design objectively. Paul believes this assertion is particularly accurate when companies seek innovation. Because companies often resort to familiar processes and ideas, they are less likely to consider unconventional concepts. Taking the less familiar route may be just the path a company should take.
As a marketing and design expert with more than 20 years of experience, Paul believes that retailers can optimize their resources by relinquishing some creative control. For example, as a business owner or management leader, you often have a multitude of responsibilities. With numerous duties, you are unlikely to master each role. This tends to occur not owing to a lack of talent; rather, it happens because it becomes impossible to allocate meaningful time to each endeavor.
Ultimately, business leaders cannot postpone daily responsibilities because of a new design and branding venture. If they did, another aspect of the business would likely suffer. Some of the common challenges retailers face include:
- Meeting sales
- Networking and marketing
- Generating leads
- Attending to customers
- Determining consumer trends
- Unrelenting poor use of resources
- Purchasing, building and enhancing products and services
- Responding efficiently to online and global competition
- Hiring the right team and many more
Other reasons to hire a marketing expert and ad agency include strengthening online presence and online efforts. For example, numerous companies spend money on their websites; however, few companies are attracting desired traffic or yielding meaningful revenues. You want to avoid falling into this category.
Some companies are unclear on how to measure their web business. Therefore, they cannot discern the inadequate, adequate, ineffective or effective aspects of the site. This may transpire because the website does not have the latest tools to enable proper assessments. Alternatively, it may because of a major, underlying technical issue. You do not want to fall into this category either.
Established and growing businesses need to have persons they can trust to guard the businesses as if they were part of the core leadership team. If marketing is not a core competency, AdArmyGroup can serve as an instrumental part of your marketing team. If marketing is a strong area of competency, you may find it advantageous to outsource to a marketing expert to mitigate instances of inherent organizational bias.
The Advantages of Using AdArmyGroup for Your Product Creation and Design Needs
As a leading, full-service marketing agency, you can be certain that AdArmyGroup will give you comprehensive and customized services. Our product and design services include market research and marketing analysis used to maintain or grow your market share combined with a calculated and well-planned approach for your product debut and more. For brand awareness, we help you harness the power of media tools to promote lasting brand loyalty. Unlike many competitors, Paul believes that our work is not complete after we design and develop the product.
More reasons to have us on-board for your marketing design endeavor include:
- Subject matter expertise: We have several resources and a team of experts. Paul sees to it that he imbues his knowledge in every project to help you avoid mistakes that he witnessed several companies make over his professional career. He has also helped numerous companies rid themselves of the vestiges of ruin and decline.
- Peace of mind: We give you time to focus on other matters and an opportunity to lessen your workload. In the absence of mental stress, you can perform other obligations better.
- Strategic business growth: We provide solutions to engage consumers and trigger interest. Using our get-the-phone-ringing marketing strategies, you can be on the path to reaping unmatched long-term benefits.
- Variety of skill sets: We offer a rare set of skills. When you hire us as your ad agency, you gain access to graphic designers, web developers, business and management strategists, writers, social media specialists and many more. In essence, you are enlisting an elite team of proficient, proven professionals all in one.
- We value you: AdArmygroup cultivates lasting relations with clients. We respect your brand and vision. We work industriously to interweave your vision or specific needs into our solutions.
You need trusting professionals who can adjust to marketplace trends. We are those professionals, and we attract leading industry clients, such as Canadian Tire, for that reason. In a retail environment with such high competition, your company cannot vie on location, expediency, price or affiliations alone. To remain relevant, it takes a collaborative, innovative effort: Designing products that emanate an indispensable lifestyle is one major step in that concerted effort.
AdArmyGroup provides holistic design solutions to invigorate your brand, boost customer interest, build brand loyalty, build rapport, surpass industry standards and exceed customer expectations. Whether you are a marketing manager or business owner, when you pick AdArmyGroup as your creative design partner, a new realm of innovation and design awaits you. Call us today at 1.888.586.2860 for a free consultation.