Showcase the Brand - Ad Agency & Marketing Consultant Toronto







Ok so it’s a deal. Let’s sign on it. Caption it and live it. Show us the artwork first… If these are a constant in your life with the need to showcase a product or service that you would like to project out there – well the ad agency Toronto is the place that delivers it.

The role of the ad agency Toronto is a hundredfold. Conceptualizing, designing, planning, branding and throwing open ideas to the client is the role that an agency projects. Once the client approves of the entire gamut the plan is set in motion and the artwork is delivered to the broadcast media. Based on the hit rate by the public the ad agency Toronto gets a place of standing among the competition.

There are so many catchy tunes or jingles that we associate with an advert and we need to give due acknowledgement to the ad agency Toronto that captures the element of the product and or service that puts it out there.

Needless to say that really escapes the eye. Knowing the exact work that the ad agency Toronto does would take an effort by the less creative minds. Understanding the nature of the product, being debriefed by the client as to what constitutes the product and or service. Ensuring that the entire brief has been absorbed the entire team from the client servicing executive, creative team, media planner and the rest of the folk get down to basics and build a strong brand for the client by the ad agency Toronto.

The process – the client servicing executive makes a pitch with a company shopping around for an advertising agency. Once he gets a meeting with the professional at the ad agency Toronto, he gets the brief that he relates to his team at the office. The next step is interacting with the creative team to conceptualize a catchy campaign so that the prospective client approves. Once done the art department from the ad agency Toronto takes over with a super duper presentation mode giving meaning to the logo or new product launch. Then the media planner from the ad agency Toronto organizes the tone as to when and where the advertisements will be aired or placed taking into account the target audience. Strategy is highly implemented at this stage by the ad agency Toronto because trying to sell ice to an Eskimo is not an easy feat, so creating the right environment is strictly adhered to. Once this is over senior heads of each department oversee the entire plan and on approval present it to the client. The agency then sits across the table with the client presents the entire format of the advertisement and waits for the client to revert. The company goes over the final result from the agency with the in-house staff and once cleared they organize a meeting with the agency. Issues if any are thrashed out and after a series of meetings and based on the client’s happiness quotient, the ad agency Toronto airs the advertisement.