Bad Marketing Hurts Businesses Because It Burn up Resources







Marketing plays a major role in virtually all businesses. Regardless if you are a large company that appeals to a wide audience or a small business with a niche clientele, a Toronto marketing consultant can assist your company with expanding the reach of your brand without wasting your marketing budget. However, in order for marketing to be successful, it must be done right. One of the biggest mistakes made by companies, and especially small business owners, is making assumptions. They make assumption about who they think their clients are and assumptions about what they think their clients need in terms of products and services.

Bad marketing does exist and it is all around us, and it can have a severe impact on your company’s ability to build a profitable client base by not getting enough new business. The last thing any business wants to do is launch a campaign that does more bad than good or that reaches the wrong audience.

Sometimes a business owner can be their own worst enemy. While they may be very good at designing a new product or managing people, marketing is a complete different skills set. This is one of the reasons why so many businesses run into marketing issues. Rather than hiring a Toronto marketing consultant, they decide to opt for a "do-it-yourself" (DIY) option.

While a DIY option may cost less money initially, in many cases, it will end up costing your company more money in the long run. In most cases, DIY options yield moderate results compared to a Toronto marketing consultant who has the education, background and experience in Marketing. Sure you may see some return initially, but over the long run these campaigns become misguided and fizzle out once business owner’s lose interest, become discouraged or worse yet, go bankrupt.

And, if you are like many other professionals, you will move onto the next low cost do it yourself marketing product, and implement it into your business. However, what you fail to realize is that when you do this you are actually starting over each time. You are not building on your previous marketing, but opting for a parallel strategy. It becomes very difficult to grow over time when you are constantly trying new strategies without letting one run its course. Add up all the money you have spent on DIY solutions. How much return have you experienced from these investments? Probably not as much as you would if you hired a Toronto marketing consultant.

This is why a professional marketing consultant is such as important part of a small company's development. These professionals can not only build on your ideas, they can help you implement a plan that will engage your customers and address their true needs, not assumed needs.

Add to this the amount of time and peace of mind you will gain by hiring a Toronto marketing consultant and you will quickly realize how much further along you will be in your business with the help of a Toronto marketing consultant rather than trying to do everything yourself.

Spending too much money on DIY solutions is not a money saving solution. In many cases it will actually cost more than hiring a Toronto marketing consultant. Therefore, it is better to invest in a professional Toronto marketing consultant where you know will get measurable results.



| | | |   Written by Paul Cookson, Creative Director, www.adarmygroup.com


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