Advertising - a Breakdown of the most common types of media
TODAY, THERE ARE SEVERAL TYPES OF MAINSTREAM CHOICES OF AD MEDIA FOR SMALL, MEDIUM AND LARGE BUSINESS.
Some of them include, but are not limited to:
- Television
- Radio
- Outdoor Billboards
- Outdoor Transit Ads
- Outdoor Bench Advertising
- Web Based Advertising
- Newspaper
- Magazine
- Direct Mail
Each type has its advantages and disadvantages based on your target audience, budget and marketing goals. It's wise to have a marketing expert help you make the decisions as to what media will be a part of your marketing mix. A marketing expert like Paul Cookson, owner of AD ARMY GROUP, can help you put together the proper advertising plan to meet your needs and take your business to the NEXT LEVEL.
DISADVANTAGES OF THE ABOVE FORMS OF ADVERTISING WRITTEN BY A MARKETING EXPERT
Television- Production costs are high
- Airing the commercials are also expensive, especially to get frequency
- Not quick and easy to get a message to market because of production lead times
- For small business, unless it's a local station, it can give a lot of wasted reach
- Many people listen to it as background music
- Fragmented target audience
- Short message
- Not as timely as other forms
- Consumer has a short impression time
- Short message
- Long lead times
- Short copy required so can't really explain things.
- People sit on the bench and message can't be read
- Bench can get dirty, obscuring the message
- Long lead times
- Long lead time for your website to be SEO optimized
- People must be at the computer to see it
- Not portable
- Lots of wasted circulation
- People's readership of papers is that they skim the pages, only reading what interests them
- Can be very expensive
- Long Lead times
- Short life for timely offers
- Expensive
- Often gets thrown out before it's been read
- Some get upset about getting direct mail
- Can be expensive depending on your target list size, your creative and your offer
Now that we've covered the disadvantages of various types of advertising, be sure to read the below advantages of each form of advertising as well. Also, be sure to contact a marketing expert like Paul Cookson at AD ARMY GROUP when you are ready to take your business to the NEXT LEVEL with a proper advertising and marketing plan created by a marketing expert.
ADVANTAGES OF THE MENTIONED FORMS OF ADVERTISING WRITTEN BY A MARKETING EXPERT
Television- Can convey an exciting and convincing message
- Reach a large and diverse audience
- You can target your audience better than before with specialty channels
- Radio personalities can bring your brand to life
- Reach large numbers of people
- Live remote broadcasts create a buzz around your business
- Great image medium for projecting a lifestyle
- Multiple impressions with proper planning
- Full Colour and large amount of visual options
- Great for projecting a lifestyle
- Multiple impressions
- Allows for efficient geographic targeting of a target audience
- Geographic positioning
- Allows for efficient geographic targeting of an audience
- Cost effective
- Efficient
- Modern and fitting with the evolution of marketing
- Quick response for creative changes
- Reaches a lot of people
- Endless creative options
- Long life
- Readership studies show readers read every page in great detail
- Allows efficient use of advertising money by targeting readers efficiently
- Allows efficient use of resources by targeting the demographic efficiently
- Endless possible creative execution of ads
- Competitors don't know what you are doing
| | | | Written by Paul Cookson, Creative Director, www.adarmygroup.com
ADVERTISING RECAP BY PAUL COOKSON, a MARKETING EXPERT
When you have a problem with a toilet, you call a plumber because he is an expert. When you have a problem with your furnace, you call a furnace expert. The same proper logic should be the case when you know that you don't have the proper knowledge, training and experience to put together a proper advertising plan for your business.
If you want your business to soar, call a marketing expert. Only a Marketing Expert who has the education and the experience can guide you through this often complex and provocative world we call ADVERTISING.
Call AD ARMY GROUP at 1-888-586-2860 for a FREE, NO OBLIGATION INITIAL CONSULTATION. We can help flat sales with a successful business turn-around strategy.
