Professional Ad Photography in Toronto

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The Advertising Photography Process

  1. The Strategy Session

    Paul Cookson and Ad Army Group’s advertising photographer begin with a project briefing to establish an agreement and communicate with the company. This decreases the risk of surprises when the final photographs are delivered. The advertising photographer will also want to make sure that they understand the short phrase the company wants to include in their advertisement, the message they want to convey and the type of image they want the merchandise to show.

    The ad agency also takes the opportunity to consult with clients, art directors and producers to develop the photography’s overall feel. At the same time, Ad Army Group listens to their clients to establish time lines and goals that make up the framework of the project. Ad Army Group marketing expert Paul Cookson oversees all of this to develop an image that will be central to an effective marketing strategy.

  2. Managing Logistics

    After the approach for the marketing strategy has been perfected, logistical concerns need to be addressed. This is where the biggest problems often lie. Props must be procured and moved to the shooting area. Locations must be checked and chosen for suitability. A shooting date must also be agreed upon. If there are models involved, they need to be booked.

    Working with these professionals requires a wide range of skills. Even though the product itself can be presented in many ways to create the right effect, models have to be relaxed and coaxed to present an image that will help the image stand out. Paul Cookson does this by gaining their trust and crating a connection with his interpersonal skills.

  3. Shooting

    An advertising photographer has to combine the many different elements in place during the shoot. During the photo shoot itself, the company’s advertising photographer has to search for the best arrangements within the guidelines provided and coordinate with other professionals to get the right look to match the merchandise.

    Advertisement photos are placed in a highly portable workstation. This enables Ad Army Group’s advertising photographer, clients and art directors to see the results and provide feedback. At the same time, on-site proofing guarantees that every image that our advertising photographer captures matches the message that a company wants to convey.

  4. Post Production

    Images are placed through Ad Army Group’s color grading process. Each photo is given individual attention to even out the exposure and correct the color. This results in a refined master image that has a polished and consistent look. This will deliver a company’s message and drive an effective marketing strategy.

    Images can motivate people to try a product if they have a very powerful message behind them. This powerful marketing strategy can make a long lasting impression on how people view a company.

Ad Photography Based in Toronto

Advertising photography involves taking photographs for advertising use. They are usually accompanied by a short strap line or phrase. These photos are used in product and merchandising placement as part of an effective marketing strategy. An advertising photographer also uses this marketing strategy in corporate leaflets and brochures, menus in restaurants and cafés and other advertising concepts where pictures enhanced text. Tim Leyes pushes the typical norm of ad photography with true emotion and new energy that elevates pictures into an effective marketing strategy. These photos are what Ad Army Group’s advertising photographers do in every job that they take on.

Importance of Ad Photography

Our Advertising photographer based in Toronto uses a marketing strategy that includes pictures to persuade the target consumer group to be curious and even excited about the advertisement. This marketing strategy also enhances the credibility of a product. This is done by developing an effective marketing strategy that enables consumers to easily relate to photos.

An advertising photographer also uses ad photography to help clients achieve profitable business promotions. These professionals know that people are inclined to purchase services and products when they are presented with natural and alluring pictures.

This marketing strategy also brings creativity and innovation for clients. This is done by consulting an advertising photographer in Scarborough who has many creative and innovative ideas that will convince viewers to purchase a service or a product.

One advantage of using advertisement photography in a company’s marketing strategy is that it saves time. It may be hard for a company to find suitable illustrations that can enhance a product’s image positively. However, it is easy for an ad agency because they have the expertise and knowledge needed to create quality advertisement photography.

Advertisement photography also promotes the importance of quality pictures. Having an advertising photographer as part of the marketing team enables a company to obtain quality photographs. This is due to the fact that an advertising photographer knows how to produce quality advertising photography. This is essential so that the same photo may be used for a variety of purposes such as brochures and website images.

Using this marketing strategy also allows a company to get to and stay at the top of their industry. Business competition has steadily increased the significance of advertising photography because every company wants to be unique among the crowd. Promoting services or products with a little assistance from an ad agency such as Ad Army Group and their advertising photographer in Scarborough can help businesses stand apart from the rest.

Famous ad images from Papa John’s Pizza and Hoover vacuum cleaners have inspired customers to try their products. Along with excellent photography, these ads give customers an easily identifiable image of a product or service that a business is providing. With this, companies can raise their profile and the awareness of their merchandise through high impact advertising photography.

Contact Us

Are you having problems with your advertising image? Ad Army Group is Toronto’s number one ad photography agency. Contact us now to have marketing strategy expert Paul Cookson meet and the company's advertising photographer meet you for a free no obligation consultation. You can expect high quality results that exceed expectations. Their phone number is 416-286-2860.